In a move that surprised many in the streaming industry, Roku lrtrading announced on October 21, 2020 that it would be adding the short-form streaming service Quibi to its channel lineup. This move came just six months after Quibi’s much-hyped launch, and it was seen as a significant opportunity for the struggling platform to reach a wider audience.
Quibi, which was founded by media mogul Jeffrey Katzenberg and former Hewlett-Packard CEO Meg Whitman, was designed to be a mobile-first platform that delivered short-form content in the form of “quick bites” that were no longer than ten minutes in length. The platform had raised over $1.75 billion in funding before its launch, and it had signed deals with a number of high-profile creators and celebrities to produce original content for the service.
Despite this impressive start, Quibi struggled to ifsptv gain traction with viewers. The platform launched during the early days of the COVID-19 pandemic, which limited its ability to market itself through traditional channels such as outdoor advertising and events. Additionally, the platform faced competition from established players such as Netflix, Hulu, and Amazon Prime Video, which had larger catalogs of content and more established audiences.
Adding Quibi to the Roku channel lineup was seen as a significant opportunity for the platform to reach a wider audience. Roku was one of the most popular streaming platforms in the world, with over 46 million active accounts as of Q2 2020, and it had a large and growing library of free and premium channels. By adding Quibi to its channel lineup, Roku was able to expose Quibi’s content to a large and engaged audience of streaming viewers.
The addition of Quibi to the Roku channel giveme5 lineup was also seen as a significant opportunity for advertisers. Quibi had positioned itself as a premium platform that delivered high-quality content to a discerning audience, and its short-form format was ideal for advertisers who wanted to reach viewers with short, attention-grabbing messages. By adding Quibi to its channel lineup, Roku was able to offer advertisers a new and innovative way to reach viewers, which could help to drive revenue growth for both Quibi and Roku.
Despite the potential benefits of adding Quibi to the Roku channel lineup, the move was not without its challenges. Quibi’s content was designed to be consumed on mobile devices, which meant that it was optimized for portrait mode rather than landscape mode. This presented a challenge for Roku, which is designed for landscape viewing on television screens. Additionally, Quibi’s short-form content was not well-suited to traditional streaming formats, which typically feature longer episodes or movies. This meant that Roku would need to develop a new format for presenting Quibi’s content on its platform.
To address these challenges, Roku worked 123chill closely with Quibi to develop a new format for presenting its content on its platform. The new format, which was called “Turnstyle,” allowed viewers to seamlessly switch between portrait and landscape viewing modes by rotating their mobile devices. This allowed Quibi’s content to be presented in the way that it was intended to be viewed, while still being accessible on the Roku platform.
The addition of Quibi to the Roku channel lineup manytoons was ultimately seen as a success. Quibi was able to reach a wider audience through Roku, and advertisers were able to reach viewers with short, attention-grabbing messages. Additionally, the development of the Turnstyle format demonstrated Roku’s ability to innovate and adapt to new formats, which could position the company well for future growth in the streaming industry.
However, despite the success of the Roku partnership, Quibi ultimately struggled to gain traction with viewers. In October 2020, just six months after its launch, Quibi announced that it would be shutting down. The platform cited a variety of factors for its failure, including the impact of the